Advantage of Online Keyword Marketing

Since the internet is the information super highway of the 21st century than it stands the reason that road signs are needed to take internet users where they want to go. If you are doing business online, you want those signs to guide people straight to your website. Enter keyword.

If content is king (and it is) then keywords are the queen. Choose the right keywords, then step back and watch search engines bring you more web site traffic. On the flip side picking the wrong ones or at least words that are too general in nature can relegate your website to internet obscurity. That is why it is very important to get you keyword marketing off to a good start by researching compiling and analyzing your keyword list.

You can use any keyword tool available to do your research. The big enchilada is of course Overture. Just type in your word or phrase and then check out the results. Is there a potential target market available? Higher search results mean more competition. There is nothing wrong with that, it just means you will have to work a little bit harder. Compile all words and phrases that fit your niche into a list.

Next comes the analyzing stage. The goal here is to edit your list down to those keywords that will get you the highest number of visitors who would most likely be interested in your product or content. How do you do this? By evaluating 3 elements of the keywords you choose

a. How Popular is your Keyword?
This is pretty easy to measure. Just go to Overture and find out how many people are searching using that specific word.

b. How specific is your keyword?
Let's say you are building a website on Paris Hilton (I know but it's just an example). There are over 1.6 million searches using just her name. That would be a lot of competition. However the keyword phrase Hilton Paris scandal yields 2,144 search results. That means less competition, higher ranking in the search engines and a greater chance of people finding your website.

c. What's the incentive?
This is where you want to do a little role play with your target audience. The goal is to find people who are motivated to take action now no matter if it's buying your product, reading your content or clicking on a link. There are various tools and software to measure consumer trends in relation to site traffic.

As you have probably figured by now all of this involves a lot of trial and error. There is more to keywords than just search results. You have got to know what words and phrases are triggering action. For this reason you need first and foremost to study your target market thoroughly.

To make your keyword marketing a success requires constant evaluation. The good part is once you put your system of research, compiling and evaluation into place, the process will flow more quickly and smoothly right toward your online success.

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Small Business Marketing - 3 Secret Weapons For Promoting Your Business

New small businesses are often faced with the task of marketing on little or no budget. Aside from the staple marketing materials like business cards and a website, there are other strong and effective marketing tools which are often overlooked. Here are three secret weapons for the small business to create awareness, reinforce brand recognition, and keep customers.

YouTube Videos Internet Video Marketing is designed to create a general awareness of your business and attract potential customers. Unlike television advertising, it's cheap (or completely free), is always available, and not bound by a region. They have the advantage over commercials in that you can add more value by providing useful information.

Taking the Stress Out of Marketing

Such added-value video ideas include: tips, frequently asked questions, product demonstrations, facility tours, or interviews. Moreover, if your video is entertaining and informative enough, it has the opportunity to go viral across the internet, thus spreading your brand worldwide. This is every business' dream.

So be prepared for when it happens by having your web address or other vital contact information on the video. Jingles The sole purpose of a jingle is to create instant brand recognition in your customers' minds. The power of music and its ability to associate with memory is an amazing tool for any business. To illustrate this, think back to the jingles of your childhood.

I'll bet you can still remember them. You can, and should, use this same power to reinforce your brand.An important thing to keep in mind is that jingles don't have to be corny and campy like the jingles of yesteryear. Most modern jingles emulate the sounds that are currently popular. Think of them as a song in miniature. Let's say your business is an extreme sports facility.

Internet Network Marketing Recruiting Success

Your jingle could be likely have an edgy modern rock or pop punk sound. Anything is possible!While a jingle package may be a bit of investment initially, ranging anywhere from a few hundred to a few thousand dollars, generally, once the jingle package is produced, it can serve you well for many years to come. Because most jingles are buy-out (meaning you own the rights once it's paid for), you are free to use the jingle for virtually as long as you're in business.

In some cases, for as little as $500, you can have a fully-produced jingle package with multiple edits to use on television, the web, and in on-hold message systems. Custom On-Hold Messages On-Hold Messages serve to keep callers (i.e. customers) on the phone line when they call your business. They dramatically decrease caller anxiety while increasing wait time while customers are on hold. On-Hold messages also provide useful information about your business, products, or services.

How to Write a Great Promotion by Marketing to One Person at a Time

If your phone system is equipped with a "music on hold" feature, it's important not to be tempted to play a local radio station or a store-bought CD of your favorite artist. Such use is illegal and constitutes as copyright infringement without an expensive annual license. On-Hold message packages, on the other hand, contain royalty-free music underneath your custom message.

Purchasing a custom on hold message package grants you permission to use the music in your telephone system. With telephone systems with music on hold capability, a 6-minute on hold message typically costs around $200--a relatively small investment to improve customer conversion and caller retention.

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